New Jersey Ready to Host 2026 FIFA World Cup: Excitement and Optimism Abound Despite Financial Uncertainties

New Jersey Poll: Business Community Optimistic about State’s Potential World Cup Benefits

The excitement surrounding the upcoming 2026 World Cup being held in New Jersey is still high, even though the event is more than two years away. The announcement that the state will host the final match was made six weeks ago and was a major topic of discussion at the ReNew Jersey Business Summit & Expo in Atlantic City. An unscientific poll conducted during the event showed that nearly two-thirds of respondents view this news as the most significant story of 2024, surpassing other options such as the proposed Corporate Transit Fund and the first lady’s effort to earn a U.S. Senate seat.

While hosting such a major sporting event can bring exposure to the state, it does not necessarily guarantee a significant financial gain. Despite this, many survey respondents believe that New Jersey will benefit greatly from hosting the World Cup. Many expressed optimism about the potential economic impact of the event and emphasized the importance of doing it right to maximize benefits.

Interestingly, despite their optimism about New Jersey benefiting from hosting the World Cup, many survey respondents do not believe that their own businesses or organizations will personally profit from it on a personal level. Nearly half of those surveyed indicated that they do not expect their organizations to benefit from hosting on an individual level.

Lauren LaRusso, head of NY/NJ Host Committee for New Jersey’s 2026 FIFA World Cup, emphasized that her committee’s goal is to ensure that every corner of our state benefits from this global event.” She explained that “this isn’t just about a few matches in Meadowlands; it has a much broader impact.” LaRusso highlighted how playing host to one of soccer’s most prestigious tournaments provides an opportunity to showcase South Jersey, Central Jersey and other regions of our state on a global stage while opening doors for investment and development in areas previously overlooked for mega-sporting events”.

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