Music City Bowl Surpasses $20 Million in Direct Economic Impact on Nashville’s Economy for Fourth Year Running

The 2023 Music City Bowl Boosted Nashville’s Economy by $23 Million

The 2023 TransPerfect Music City Bowl generated a direct economic impact of $23 million on Nashville’s economy, according to officials. This is the fourth-largest college football bowl game of 2023 outside the College Football Playoff, with an attendance of 50,088 at Nissan Stadium.

Scott Ramsey, President & CEO of the Music City Bowl, expressed his satisfaction with the positive economic impact of the event. He attributed it to the support from fans, sponsors, and the community. He emphasized the bowl’s ongoing contribution to Nashville’s economy and expressed optimism for the future.

In 2021, Purdue defeated Tennessee in a sold-out game that set a record for all-time economic impact at $32 million with an attendance of 69,489. In 2023, during bowl festivities, a total of 24,363 room nights were occupied by out-of-town attendees who spent an average of $243 daily while in-town attendees spent an average of $206 daily.

Since its establishment in 1998, the Music City Bowl has contributed over $400 million in direct economic impact to Nashville’s economy. For more information about this topic or any other questions related to it, contact Mike Organ at 615-259-8021 or on Twitter @MikeOrganWriter.

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