LinkedIn Introduces TikTok-Style Video Feature for Professional Networking: A New Way to Engage with Industry Experts

LinkedIn experimenting with a short video format reminiscent of TikTok

LinkedIn, a popular professional networking platform, is currently testing a new feature that will allow users to access short videos in a format similar to TikTok. The videos will be displayed in the feed and organized in a new tab on the main interface.

The ‘Video’ tab will showcase short vertical videos that users can scroll through, providing them with an engaging and interactive experience. The strategy director of the McKinney agency, Austin Null, confirmed the testing of this new feature in the mobile application.

LinkedIn has recognized the growing preference among its users for videos as a medium for learning from professionals and experts. While the platform has not disclosed details about how videos will be selected for users’ feeds, it is focused on promoting this feature as a valuable tool for user engagement.

The new ‘Video’ tab is currently in the testing phase and will be added to the navigation bar for easy access to short-format videos. In addition to this feature, LinkedIn has also made strides in showcasing job listings and professional content, demonstrating its commitment to providing valuable resources for job seekers and professionals.

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