Hyundai Strikes Balance Between Online and Physical Retail with Amazon Partnership

José Muñoz Believes Auto Shows Benefit Business

At the Automotive Forum New York, José Muñoz, the president of Hyundai Motor Company, addressed concerns about the brand’s retail strategy. Muñoz reassured that dealers are still responsible for selling the vehicles and participating in the Amazon platform is optional. Currently, a pilot program with 20 dealers is active, with plans for expansion later in the year.

While Hyundai has announced a partnership with Amazon to sell vehicles through their online platform, Muñoz acknowledged the complexity of selling cars online compared to other items on Amazon. He emphasized the importance of consumers interacting with the vehicles in person, which is why Hyundai maintains a strong presence at auto shows worldwide.

Muñoz highlighted that having a presence at auto shows allows Hyundai to showcase a wide range of vehicles, including electric models. While EVs have become increasingly important for automakers, Muñoz emphasized the need to cater to different customer preferences while continuing to innovate in the automotive industry. He stated that Hyundai will continue to offer options for internal combustion engine (ICE), hybrid, and EV vehicles.

In conclusion, Muñoz underscored Hyundai’s commitment to meeting consumer interests and ensuring flexibility in their product offerings. Despite growing concerns about EVs and their increasing importance in the industry, Muñoz recognized the need for diversity and choice while continuing to innovate in order to cater to different customer preferences.

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