Explore the World with Google’s Search Generative Experience: Your Ultimate Travel Planning Companion

AI-powered Google tool creates personalized travel itineraries for users through generative search experience

Google’s latest innovation is Search Generative Experience (SGE), a feature that uses generative Artificial Intelligence (AI) to help users create itineraries and plan trips. This experimental feature, which was introduced at last year’s Google I/O, provides multiple perspectives on search queries by offering overviews and additional links at the top of search results.

Initially available in the United States in English, SGE has since expanded to countries like Japan, Mexico, Brazil, Indonesia, and South Africa, with language support in Spanish, Portuguese, Korean and Indonesian. In addition to its original capabilities powered by AI, Google has recently introduced new features that allow users to receive suggestions for activities, restaurants, flights and hotels all organized in one place for easy comparison and deeper exploration.

The itineraries displayed on SGE will include information such as reviews, links and photographs of businesses or establishments. Users can now export these travel ideas to other Google services like Docs or Gmail by registering with Search Labs and enabling SGE. Additionally, Google now provides lists of recommendations for tourist places when users search for specific locations in the United States and Canada.

With these updates, users can personalize their lists of places to visit and easily share saved places on Maps. These lists can be linked to content on the map to provide context about why they were saved. Both updates will be available on Google Maps for iOS and Android devices worldwide by the end of the month.

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