1/ST Technology Unveils Partnership with Bet365 to Bring Horse Racing to U.S. Customers through ADW Platform Integration

Bet365 Teams Up with 1/ST Technology

1/ST Technology has teamed up with Tier-1 operator Bet365 to bring horse racing to U.S. customers through its platform 1/ST BET. This partnership will enable the launch of Bet365’s Advance Deposit Wagering on horse racing in U.S. jurisdictions where ADW is permitted, available through web and mobile app platforms. Keith Johnson, Chief Revenue Officer of 1/ST Technology, expressed excitement about the opportunity to work with such a prestigious sports betting brand and introduce Bet365 customers to the top-tier pari-mutuel horse racing wagering experience offered by 1/ST BET.

This collaboration marks a significant step forward in expanding the reach of horse racing to a wider audience, leveraging the expertise of both 1/ST Technology and Bet365 in the realm of sports betting. Through this partnership, U.S. customers will have access to an enhanced and seamless horse racing betting experience online and on their mobile devices. The integration of Bet365’s ADW platform with 1/ST BET’s cutting-edge technology enhances the overall wagering experience for customers, providing a user-friendly interface and a wide range of betting options on horse races across various tracks.

The partnership between 1/ST Technology and Bet365 is part of a broader effort to elevate the horse racing industry in the U.S. and provide customers with a modern and engaging betting experience. By combining the strengths of both companies, this collaboration aims to attract new audiences to horse racing and enhance the overall betting experience for existing fans. With the launch of Bet365’s ADW platform through 1/ST BET, customers can expect a seamless and innovative approach to horse race wagering, further enhancing the accessibility and convenience of betting on thoroughbred racing events.

In summary, this partnership between two leading companies in sports betting brings together their expertise to expand accessibility to horseracing events while providing users with an enhanced wagering experience online or via their mobile devices through ADW platform integration into 1/ST BET’s advanced technology system.

This collaboration represents an important milestone in expanding reach for horseracing enthusiasts while introducing them to a top tier pari-mutuel wagering experience through a user friendly interface that offers multiple options for betting on races across different tracks.

With this newfound opportunity for U.S.-based clients of Bet365, they can now enjoy an unparalleled level of convenience when it comes to placing bets on thoroughbred races from anywhere at any time via web or mobile app platforms where ADW is permitted.

As such, this strategic alliance between two major players in sports betting aims not only

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